Most of the traditional media's attempts to compete with new and digital media have been to little to late. Does your case study support the view?
introduction to pay wall
- David simon is a big believe in the paywall and wrote an article called 'build the wall' he believed paywall is a great thing to make money out of which has a positive impact on the institutions
- The sun & the times on paywall - owned by rupert murdock head of news corp
- Revenue - audience disapearing
- Print sales failing
- Mike doray - the guardian + the mail are invaluable
Social networking sites
- twitter speed - people get news in that instant rather then waiting for it to publish on the newspaper (news on the tweet)
- Facebook news - effect on institutions - less need for journalisms -
Galtung + Ruge news values
- immediency - audience get the news very quickly
UGC
- less need for journalists - meaning less money to pay them
- citizen journalist - good for institutions - baurdrilards hyperreality
Wider access to news
- audience can access news through variety of different things - tabloids - phones - ipads - internet
Globalisation
- International ( new york times & the guardian )
- Hyperreality - golf war - circle of news - reporting + creating news at the same time
Marxism & Pluralism
- marxism - institutions have control over the audience - rupert murdock who is in charge of 'news corp' decides which news instituion should support (control)
- pluralism - audience have some control over instituions as we are able to pick our own news
LINKS TO: paretos law 80/20
- media hasnt changed as rupurt murdock still in charge - takes over most news channels
Ending
Own point of view
