Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn't stop analysts and research firms taking guesses.
The latest is eMarketer, which has published its first estimates for YouTube's advertising revenues today. The company predicts that YouTube's gross ad revenues will rise 51.4% to $5.6bn in 2013, accounting for 11.1% of Google's total.
Once YouTube has paid ad partners and video creators their share, its net ad revenues are still expected to reach $1.96bn this year, up 65.5% compared to 2012's $1.18bn.
eMarketer has also broken out YouTube's net ad revenues in the US, estimating that they'll reach $1.08bn in 2013, with $850m of those coming from video advertisements. The company thinks this will give YouTube a 20.5% share of all US video advertising revenues for the year.
"Predicts", "estimates", "thinks" – this is all guesswork, so why should people trust eMarketer's analysis? The company says it is informed guesswork based on "hundreds of datapoints and studies about YouTube revenues, ad impressions, rates, usage and other factors collected from research firms, investment banks, company reports and interviews with industry executives".
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