A huge proportion of charities already have a presence in social media, whether on Facebook, Twitter, YouTube, Pinterest or the latest platform. Raising awareness in a way people can relate to remains the first step to getting people to give, but the real potential of social is unlocked when campaigns are based on deeper insights about how the new channels are used.There was a popularity of YouTube make-up tutorial videos, by creating their own. Except their version featured a woman showing how to put make-up on to hide the cuts and bruises she'd suffered from being physically abused. It was a powerful example of brands channelling social behaviour for their own ends.
Google is integrating its Gmail service and Google+ social tracking network so that people without your Gmail address can send you emails by a name search. Google has also made the change opt-out, so that users will have to change their settings to prevent unknown people emailing them. The senders will not see the email address of the person they are sending the message to unless the recipient replies.
3.
Top Gear and Doctor Who dominate record ratings for BBC iPlayer
A record 3bn television and radio programmes were accessed on the BBC's iPlayer last year, with half of the top 20 TV shows made up of BBC2's Top Gear. The first part of an Africa special of theJeremy Clarkson motoring show was requested 3.4m times on the BBC's on-demand service, making it the most popular iPlayer programme in 2013, the corporation has revealed. The 50th anniversary special ofDoctor Whowas its third most popular show, followed by an episode of BBC3's Jack Whitehall comedy Bad Education, which was boosted by being made available online before transmission. 4.
General knowledge, from capital cities to key dates, has long been a marker of an educated mind. But what happens when facts can be Googled? Brian Cathcart confers with educationalists, quiz-show winners and Bamber Gascoigne
Is this where we are heading? A Google search, once you have keyed the words in, takes a broadband user less than a second, and the process will only get quicker. As for those laborious keystrokes, voice-recognition technology will enable us to bypass them. And soon pretty well everybody, from schoolchildren to drinkers in pubs, will be online pretty well all of the time. In that context, perhaps there is no longer any point in keeping facts in our heads. If you want to know who wrote “Skellig”, or whether Norway is a member of the European Union, or what Cary Grant’s real name was, you ask your laptop or your phone.
Technology
5. Candy Crush Saga boss says sorry for cloning, but defends trademark filings
older web game called Pac-Avoid, published by King, which was accused of being a clone of an existing game called Scamper Ghost which had been pitched to King before being published elsewhere. Which showed the maker of candy crush had cloned a previous game which was already out. He said We have taken the game down from our site, and we apologise for having published it in the first place. Let me be clear: This unfortunate situation is an exception to the rule. King does not clone games, and they do not want anyone cloning there games 6.
Strong demand for iPhones and iPads helped push Apple sales to a record $57.6bn, but the company saw its value slump $40bn as investors remain concerned its growth may be losing steam. The Californian technology giant sold 51m iPhones in the three months to the end of December, more than 3m more than the same period the previous year and a new high for the company.
At the end of 2013, there were more than one million apps apiece in the respective stores of Apple and Google, with both stores well over the 50bn downloads mark.Apps have made their presence felt across a swathe of industries: from entertainment, publishing and games through to the enterprise and education sectors. Apps have attracted big investments, generated lucrative acquisitions and made billions of dollars in revenues, yet they’ve also sparked debate around privacy, regulation and the question of whether they are fuelling another dotcom-style bubble that’s destined to pop.And so to 2014. What will be the big trends around apps and the developers, startups and brands that are making and releasing them? Here are a few thoughts.
Google has never revealed revenue figures for YouTube.
Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn't stop analysts and research firms taking guesses. The latest is eMarketer, which has published its first estimates for YouTube's advertising revenues today. The company predicts that YouTube's gross ad revenues will rise 51.4% to $5.6bn in 2013, accounting for 11.1% of Google's total. Once YouTube has paid ad partners and video creators their share, its net ad revenues are still expected to reach $1.96bn this year, up 65.5% compared to 2012's $1.18bn.
Windows 8 hits 200m licences - at a pace putting it on a par with Vista
Microsoft announces 200m licences for new version of OS, well behind Windows 7 - which had sold 300m by the same time - and putting it on a similar strike rate to unloved V
Windows 8 has passed 200m licences sold - including the slow-selling Surface tablet. Photograph: TIMOTHY A. CLARY/AFP/Getty Images
Microsoft has sold 200m licences for Windows 8, the company announced late on Thursday. The announcement comes 15 months after the release of the software, and nine months since the last milestone - of 100m licences sold. But it contrasts starkly with figures for Windows 7, which by the same period had sold 300m licences. Instead, the comparator for Windows 8 seems to be more closely with Vista, the poorly received version released in November 2005 which saw many people either hanging on to Windows XP, or avoiding it and waiting for its successor, Windows 7.
10.
Thousands of Tesco.com customer accounts suspended after hacker attack
Tesco has been forced to deactivate online customer accounts after thousands of login details, including passwords, were posted online. A list of over 2,000 Tesco.com internet shopping accounts was posted online by hackers on Thursday, allowing access to online shopping accounts, personal details and Tesco Clubcard vouchers.
“We take the security of our customers’ data extremely seriously and are urgently investigating these claims,” a Tesco spokesman said in a statement.
The data is thought to have been compiled by hackers using stolen details from other web services, testing email and password combinations released in other high-profile hacks against Tesco’s website.
“We have contacted all customers who may have been affected and are committed to ensuring that none of them miss out as a result of this. We will issue replacement vouchers to the very small number who are affected,” added the Tesco spokesman.
Daily Mail and Guardian digital 'minnows', says News UK chief
Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and Facebook
News UK chief executive Mike Darcey has called the Guardian and Daily Maildigital "minnows" – despite the publishers' boasting a combined monthly online readership of almost 300 million – in the latest round of the debate about finding a sustainable model for professional journalism.
12.
Apple aims to boost iPhone 5c sales with cheaper 8GB model
Apple's iPhone 5c 8GB model is £40 cheaper, but will sales take off? Photograph: Justin Sullivan/Getty Images. Apple has launched a new entry-level version of its iPhone 5C smartphone, with 8GB of internal storage and a lower price of £429.
The handset went on sale from the company’s online store in the UK and other countries this morning, sitting alongside the existing 16GB and 32GB models, which sell for £469 and £549 respectively.
Operators are already selling the cheaper 8GB model from their own websites, with O2 the first to make it available. Apple said in a statement: “The 8GB iPhone 5C model will be available in the UK, France, Germany, Australia and China on 18 March.”
13.
Firefox on Windows 8 Metro only had 1,000 daily users
The Mozilla Foundation has stopped developing a Windows 8 “Metro” version of Firefox because of a lack of users.
“In the months since, as the team built and tested and refined the product, we’ve been watching Metro’s adoption. From what we can see, it’s pretty flat. On any given day we have, for instance, millions of people testing pre-release versions of Firefox desktop, but we’ve never seen more than 1,000 active daily users in the Metro environment,” said Jonathan Nightingale, vice-president at Mozilla, in a blog post.
Newspapers
14. The readers' editor on; sometimes forgetting that our roots are in Manchester
In general I would agree that the Guardian does sometimes forget that its roots are in Manchester. However, to be fair, at least two of the journalists were writing about places in which they had either grown up or spent time as young men. Seymour did indeed write: "The small-town, provincial life of Northern Ireland is changing."
15.
UK mobile advertising set to overtake newspaper ad revenue in 2014
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.
Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.
The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.
Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.
16.
Phone hacking: Wall Street Journal wins ruling on reporting restrictions
The Wall Street Journal has won a ruling allowing it to fully report on the Rebekah Brooks phone-hacking trial, without having to sign an undertaking that it will abide by reporting restrictions imposed by the judge. This ruling raises the prospect of the New York-based financial newspaper, owned by Rupert Murdoch's News Corp, reporting differently in the US and Asia in its print editions to its European edition, available in the UK, and the subsequent risk of this being picked up by the internet
The Sun links up with O2 to offer Premier League clips with 4G deals. The Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could transform its Sun+ digital subscription offering. Tapping in to the marketing clout of O2, the UK's second largest mobile network with 23 million customers, with Sun+ offered as a mobile package could significantly boost subscriber takeup of the £2-a-week Sun+ digital service.
18.
'Three-fifths of Twitter's UK users follow a newspaper or journalist'
Guardian and Times top list as research finds those following press accounts are twice as likely to tweet as those who don't
Nearly three-fifths of Twitter's 15 million UK users follow at least one national newspaper brand or journalist and are twice as likely to tweet as those who don't, according to new research. The study, NewsOnTheTweet, has been carried out by the marketing body for national newspapers, Newsworks, in an effort to demonstrate how the social media site is benefiting national newspapers.
Some 59% of Twitter users follow at least one UK national newspaper brand or national newspaper journalist, it said. The majority of these (35%) follow a main newspaper brand on Twitter, such as the Daily Telegraph or the Times, while 17% follow a newspaper sub-brand, such as the Sun's motoring Twitter account, Sunmotorsport. Just under half (49%) follow at least one national newspaper journalist.
19.
Karisma Kidz app aims to give kids emotional tools to deal with stress
‘People say ‘just talk to your children, you don’t need an app to do it’, but not everyone does, and not everyone can’
If you watch British TV show Dragon’s Den, you may have already seenKarisma Kidz and its founder Erika Brodnock being given sharp words – and no funding – by the assembled dragons. The show aired on 23 February, but was actually filmed last May. Since then, a lot has changed for the startup, which aims to teach children social and emotional skills through a mix of physical toys and digital games.
Karisma Kidz was accepted onto telecoms firm Telefonica’s Wayra startup accelerator scheme in the UK last year, for example, while securing one deal to put its products into the shop of Telefonica subsidiary O2, and another to preload its first app on 1.8m children’s tablets made by Kurio.
20.
Nokia sees closure of Microsoft deal delayed to April
http://www.telegraph.co.uk/technology/nokia/10718444/Nokia-sees-closure-of-Microsoft-deal-delayed-to-April.html Microsoft until April, as talks with Asian regulators drag on.
Analysts said the delay meant Nokia, which had expected to close the deal by the end of March, might have to make concessions over the license fees it will charge on patents that will remain with the Finnish firm after the deal is closed.
Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn't stop analysts and research firms taking guesses. The latest is eMarketer, which has published its first estimates for YouTube's advertising revenues today. The company predicts that YouTube's gross ad revenues will rise 51.4% to $5.6bn in 2013, accounting for 11.1% of Google's total. Once YouTube has paid ad partners and video creators their share, its net ad revenues are still expected to reach $1.96bn this year, up 65.5% compared to 2012's $1.18bn.
Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn't stop analysts and research firms taking guesses. The latest is eMarketer, which has published its first estimates for YouTube's advertising revenues today. The company predicts that YouTube's gross ad revenues will rise 51.4% to $5.6bn in 2013, accounting for 11.1% of Google's total. Once YouTube has paid ad partners and video creators their share, its net ad revenues are still expected to reach $1.96bn this year, up 65.5% compared to 2012's $1.18bn.
No comments:
Post a Comment