Due to developments in the new and digital media audience now have access to more variety and greater views and values. Audiences use the internet for many different reasons as this can have both positive effects and also negative. Audiences use the internet for reasons such as to surf the internet, socialize, entertainment and so on. Users due to NDM now have access to more variety of opinion and views, this is better because traditional media platforms are owned by a few people who dominate what they print and the views. An example of this would be Rupert Murdoch and the Sun, he was against Neil Kinnock becoming PM as it was seen that Kinnock would win.
The Sun printed an article that said if Neil Kinnock wins ‘would the last person to leave
Britain please turn out the lights’. The next day in the elections the conservatives won by a landslide, the Sun. Due to NDM we now have alternative news sites where we get the same news but different opinions of it from the mainstream views. By doing this the user has access to a variety of views and can choose from both sides, An example of this would be the BBC on-line talked about how in the US the Americans ere financing a corrupt company. A Marxist would argue that the mainstream will always dominate the NDM e.g. bbc online whereas a pluralist would say there is NDM for everyone.
Furthermore due to NDM audiences are able to share there views online due to the forums there are out there on every website which allows the audience to give there own opinion and share with others. This has put a good impact on both the audience and institutions as the audience can get there point acrossed and the institutions are able to see how the audience feel about there particular news story as this keeps the audience engaged on that topic. This links to the marxists theory of the audience being able to own the instituion and shares there own views and opinions online. NDM has also let them share there views through via facebook and twitter by 'hashtaging' and 'tweeting' news stories which can go globally. Futhermore NDM also allows audiences to see live footage as the news channels such as sky and CNN the two 24hour news allows audiences to watch the news anytime which gives them the power to control the news of when to watch it and when not to.
In conclusion i believe that new and digital means that audience have a greater variety to news and values. this is because i believe NDM it is a great way to build up people’s confidence as some people may feel safer on the internet then they do in real life as this way people are able to express themselves. For example Facebook is an on-line social networking service. Facebook was founded in February 2004 by Mark Zuckerberg. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website. This shows how Facebook allows people to share what they are doing with the world and have new friends. However, things such as citizen journalism is impacting the way audiences have access as it’s challenging the professional journalists. In contrast there are also other sites out there such as blogger and MySpace which allow people to share their own views and make comments to posts which show the 'freedom' side of the world as in real life some people are band from giving their opinions on things whereas the internet can sometimes had your identity letting you get involved with news forums etc. and take part in discussions. An article showed how people have been leaking information about people which is a positive for us as we would know what is happening and how the goverment is doing behind our backs. However i would still argue that 'freedom' will then not be a case of how people describe the internet as. This is because everything people do is being watched by the police or either the government which shows how peoples privacy has been interrupted.
The Sun printed an article that said if Neil Kinnock wins ‘would the last person to leave
Britain please turn out the lights’. The next day in the elections the conservatives won by a landslide, the Sun. Due to NDM we now have alternative news sites where we get the same news but different opinions of it from the mainstream views. By doing this the user has access to a variety of views and can choose from both sides, An example of this would be the BBC on-line talked about how in the US the Americans ere financing a corrupt company. A Marxist would argue that the mainstream will always dominate the NDM e.g. bbc online whereas a pluralist would say there is NDM for everyone.
Furthermore due to NDM audiences are able to share there views online due to the forums there are out there on every website which allows the audience to give there own opinion and share with others. This has put a good impact on both the audience and institutions as the audience can get there point acrossed and the institutions are able to see how the audience feel about there particular news story as this keeps the audience engaged on that topic. This links to the marxists theory of the audience being able to own the instituion and shares there own views and opinions online. NDM has also let them share there views through via facebook and twitter by 'hashtaging' and 'tweeting' news stories which can go globally. Futhermore NDM also allows audiences to see live footage as the news channels such as sky and CNN the two 24hour news allows audiences to watch the news anytime which gives them the power to control the news of when to watch it and when not to.
In conclusion i believe that new and digital means that audience have a greater variety to news and values. this is because i believe NDM it is a great way to build up people’s confidence as some people may feel safer on the internet then they do in real life as this way people are able to express themselves. For example Facebook is an on-line social networking service. Facebook was founded in February 2004 by Mark Zuckerberg. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website. This shows how Facebook allows people to share what they are doing with the world and have new friends. However, things such as citizen journalism is impacting the way audiences have access as it’s challenging the professional journalists. In contrast there are also other sites out there such as blogger and MySpace which allow people to share their own views and make comments to posts which show the 'freedom' side of the world as in real life some people are band from giving their opinions on things whereas the internet can sometimes had your identity letting you get involved with news forums etc. and take part in discussions. An article showed how people have been leaking information about people which is a positive for us as we would know what is happening and how the goverment is doing behind our backs. However i would still argue that 'freedom' will then not be a case of how people describe the internet as. This is because everything people do is being watched by the police or either the government which shows how peoples privacy has been interrupted.
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