twitter

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   1.   Why are respected news brands good news for Twitter?

   
   

   Going by the survey's findings from the daily mail, 60 percent respondents engaged on Twitter with news providers that they generally don't read in print. While over 35 percent of the people said that they connect with a leading newspaper brand on the micro-blogging site; 17 percent said that they follow a sub-brand, like the Sun's Sun motor sport account. respected news brands such as 'the sun' would use twitter to post there news as twitter as Twitter is an online social networking and microblogging service that enables users to send and read short messages and twitter is now the top most used social networking site. The role of news in all of this became apparent when we asked the Twitter sample how much they agreed or disagreed with a range of statements about their interest in news content. 

   
   

   Newsbrands bring a number of assets to the table, but it is a symbiotic relationship. Twitter is helping to make newsbrands more accessible, more influential and more connected than ever before. The immediacy and accessibility of Twitter brings valuable readers to newspaper brands that they would not normally read in print or directly online. Twitter’s instant accessibility and diversity of content enables newsbrand followers to widen their portfolio of sources to suit their own interests, opinions and tastes. The vast majority of them (78%) access a range of brands, sub-brands or journalists; providing much higher combined reach levels than could ever be provided in the analogue age

   
   

   2. Why in turn is Twitter good for respected news brands?

   
   

   According to the survey i had researced shows they are a more affluent, educated and upmarket audience that is four times more likely to post links to articles and three times more likely to tweet about trending news topics. Bruce Daisley, managing director, Twitter UK, said: "People come to Twitter because it is live, public and conversational. This makes it a great place to follow breaking news and connect directly with news organisations and journalists. "But while people discover news on Twitter, they rely on news organisations to provide more context and analysis. It is great to see the symbiotic relationship between Twitter and newsbrands confirmed by this piece of research."

   
   

     3. The report suggests that old and new media “are not, in fact, in direct      competition, but often work extremely well together to enhance both the media    eco-system and the consumer experience”. What evidence do they provide to    support this idea? Do you agree with it?

   
   

   Twitter and newsbrands together provide knowledge – immediate knowledge (“I want to be the first to know”) – and then insight and analysis as the story develops. Instant updates from a trusted source are a key element of this. Newsbrand handles provide legitimacy and authority when news is breaking on Twitter. They also provide journalists who offer quicker, more accurate and instant updates on stories as they happen. Three quarters of newsbrand followers think the links between Twitter and the more in-depth content is an important part of the experience.

   
   

    4. On page 24/25 of the report, the focus turns to gossip or banter. What example  tweets from journalists are used to illustrate this? 

   
   

   Gossip and banter about celebrities, sports or political scandals are all part of the entertainment and are often turned to when newsbrand

   followers want to relax. They are looking for both humour as well as ‘backstage access’ into the lives of the people and things they are interested in. Newsbrands are responsible for some of the most popular individual tweeters. Individual journalists are key contributors to the humorous content on Twitter.

   
   

    5. Do you think the increasing amount of gossip or banter is harming the reputation  of news and journalists?

   
   

   The majority of journalists interviewed use social media in their work. It is clear that the most prominent types of social media used by journalists in their work are Facebook and Twitter. A clear distinction is made

   between the use of Facebook and Twitter - while Facebook is used for work and privately, Twitter is predominantly used for work.

   
   

   There was some variation in the number of years that journalists have been using social media in their work: the younger journalists have used social media since the beginning of their careers; others have reportedly used social media since its start and had followed the development of the different types of social media; the remainder of the journalists seemed to have been using social media for about 3 – 5 years.

   
   

   The majority of journalists also used social media in their personal life.

   Respondents were divided about whether they keep their work and

   private use separate. Although a substantial number of journalists did make this distinction, the majority did not for reasons of practicality, authenticity (it is more credible and natural), and convenience.

   
   

    6. What does the report say about trust in Twitter and journalists (look at pages 34-  39)? 

   

   Almost half of all twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content.

   
   

    7. Finally, do you think new and digital media developments such as Twitter have had  a positive or negative impact on traditional newspapers?

   
   

   
   

   
   

   Media industry publications and critics often mention a media shift from traditional outlets, like newspapers and magazines, to digital news sources. Going a step beyond simply being online, media organizations have begun to consider how news organizations use social media tools to keep their audiences and, most importantly, to keep bringing in funds to support themselves. Myriad opinions and ideas on the topic exist on social media’s presence in the journalism world; the volume of information can seem overwhelming.